Sports massage is designed to break down scar tissue (adhesions) in affected soft tissue (e.g. muscle, ligaments, and tendons). When the scar tissue is broken down this improves the flow of blood and lymph fluid, which lets the injured muscle stretch and enhances flexibility.

At Fire & Earth we apply these techniques successfully whilst still offering a stress relieving experience. We do this by understanding that our deeper techniques are based within a relaxing massage. This is essential when releasing tension at the site of pain. 

During some of our recent blogs I’ve mentioned the ‘inflammatory response’, so I thought I’d devote this blog to the topic. Although I’m a huge fan of the perfectly natural response to the damage of tissue in the body, I hadn’t really gone in to too much detail of what to do when you do, and inevitably get injured.

Sit ups can be bad for your lower back and do not in fact strengthen your core long term. Depending on how functional your body is, will determine whether sit ups can be a damaging exercise to do. If you’re a very fit and athletic person, they won’t cause harm, but they’re not a beneficial exercise to be practising and there are so many other beneficial exercises you could do instead. In fact, they could damage the lower back vertebrae long-term…

A sports massage business from Coventry has been selected as one of 100 trail-blazing small businesses in the official count-down to Small Business Saturday, which takes place across the UK on 7 December 2019.

There’s a good chance you’ve probably sprained an ankle in the past at some point. You might have been running and didn’t see the stone, although it felt more like a boulder under your foot, up ahead. It may have been from that game of squash where you kind of knew you wouldn’t be able to make the return but you went for it anyway and the next thing you know you’re on that cold, hard court after falling sideways…